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STUDIO JOURNAL / PRACTICAL GUIDES
STUDIO JOURNAL / PRACTICAL GUIDES
What should a useful brand identity package include?
What should a useful brand identity package include?
What should a useful brand identity package include?
A logo is one part of an identity. A useful package gives your business a clear visual direction and the practical files needed to apply it consistently.
A logo is one part of an identity. A useful package gives your business a clear visual direction and the practical files needed to apply it consistently.
A logo is one part of an identity. A useful package gives your business a clear visual direction and the practical files needed to apply it consistently.
Akanimo Studio
Akanimo Studio
Start with the places your identity needs to work.
Start with the places your identity needs to work.
Start with the places your identity needs to work.
Before commissioning an identity, list the places people encounter your business. A pharmacy may need a shop sign, packaging labels and a clear prescription bag. A training practice may need a website, programme brochures, presentation slides and certificates. The right package depends on those everyday uses. Begin with the business name, audience, offer and character. What should someone understand at first glance? Which existing visual details need to be retained? Who will use the finished files? These decisions help a designer propose an identity that belongs to the business rather than a collection of attractive but unrelated graphics. You do not need to arrive with a chosen font or a complete colour palette. Bring the business context, the name you are authorised to use, any existing materials and examples of what currently feels unclear. Direction can be developed through the design process.
Before commissioning an identity, list the places people encounter your business. A pharmacy may need a shop sign, packaging labels and a clear prescription bag. A training practice may need a website, programme brochures, presentation slides and certificates. The right package depends on those everyday uses. Begin with the business name, audience, offer and character. What should someone understand at first glance? Which existing visual details need to be retained? Who will use the finished files? These decisions help a designer propose an identity that belongs to the business rather than a collection of attractive but unrelated graphics. You do not need to arrive with a chosen font or a complete colour palette. Bring the business context, the name you are authorised to use, any existing materials and examples of what currently feels unclear. Direction can be developed through the design process.
Before commissioning an identity, list the places people encounter your business. A pharmacy may need a shop sign, packaging labels and a clear prescription bag. A training practice may need a website, programme brochures, presentation slides and certificates. The right package depends on those everyday uses. Begin with the business name, audience, offer and character. What should someone understand at first glance? Which existing visual details need to be retained? Who will use the finished files? These decisions help a designer propose an identity that belongs to the business rather than a collection of attractive but unrelated graphics. You do not need to arrive with a chosen font or a complete colour palette. Bring the business context, the name you are authorised to use, any existing materials and examples of what currently feels unclear. Direction can be developed through the design process.
Build a system your team can actually use.
Build a system your team can actually use.
Build a system your team can actually use.
A practical identity may include a primary logo, suitable alternative arrangements, a colour palette, typography guidance and rules for spacing, backgrounds and image use. Each element should have a purpose. Additional versions are useful when they solve a real application problem; a large file count is not a measure of quality. File formats matter too. Ask which files are intended for print, screens, suppliers and everyday editing. Agree whether font licences, editable source files, templates or production-ready artwork are included. An editable template is helpful only if your team has the software, access and guidance to use it. Test the direction on representative applications while it is being developed. A mark that looks convincing on a large presentation slide also needs to remain clear at a smaller size and in the production conditions agreed for the project.
A practical identity may include a primary logo, suitable alternative arrangements, a colour palette, typography guidance and rules for spacing, backgrounds and image use. Each element should have a purpose. Additional versions are useful when they solve a real application problem; a large file count is not a measure of quality. File formats matter too. Ask which files are intended for print, screens, suppliers and everyday editing. Agree whether font licences, editable source files, templates or production-ready artwork are included. An editable template is helpful only if your team has the software, access and guidance to use it. Test the direction on representative applications while it is being developed. A mark that looks convincing on a large presentation slide also needs to remain clear at a smaller size and in the production conditions agreed for the project.
A practical identity may include a primary logo, suitable alternative arrangements, a colour palette, typography guidance and rules for spacing, backgrounds and image use. Each element should have a purpose. Additional versions are useful when they solve a real application problem; a large file count is not a measure of quality. File formats matter too. Ask which files are intended for print, screens, suppliers and everyday editing. Agree whether font licences, editable source files, templates or production-ready artwork are included. An editable template is helpful only if your team has the software, access and guidance to use it. Test the direction on representative applications while it is being developed. A mark that looks convincing on a large presentation slide also needs to remain clear at a smaller size and in the production conditions agreed for the project.
Agree on the deliverables before design begins.
Agree on the deliverables before design begins.
Agree on the deliverables before design begins.
Separate identity development from the design of individual applications. A brand guide, a website, packaging artwork, a company profile and monthly social content are different deliverables. They can form one coordinated project, but their scope should be named. A clear brief records the required applications, who supplies the wording and photography, who approves the work, how revisions will be consolidated and what the final handover contains. It should also identify any supplier requirements that affect production. A useful identity package gives the business a coherent foundation and a workable starting set of materials. Explore Akanimo Studio’s brand identity work, then discuss the places your own identity needs to appear. The package can be shaped around those needs rather than around an arbitrary number of mockups.
Separate identity development from the design of individual applications. A brand guide, a website, packaging artwork, a company profile and monthly social content are different deliverables. They can form one coordinated project, but their scope should be named. A clear brief records the required applications, who supplies the wording and photography, who approves the work, how revisions will be consolidated and what the final handover contains. It should also identify any supplier requirements that affect production. A useful identity package gives the business a coherent foundation and a workable starting set of materials. Explore Akanimo Studio’s brand identity work, then discuss the places your own identity needs to appear. The package can be shaped around those needs rather than around an arbitrary number of mockups.
Separate identity development from the design of individual applications. A brand guide, a website, packaging artwork, a company profile and monthly social content are different deliverables. They can form one coordinated project, but their scope should be named. A clear brief records the required applications, who supplies the wording and photography, who approves the work, how revisions will be consolidated and what the final handover contains. It should also identify any supplier requirements that affect production. A useful identity package gives the business a coherent foundation and a workable starting set of materials. Explore Akanimo Studio’s brand identity work, then discuss the places your own identity needs to appear. The package can be shaped around those needs rather than around an arbitrary number of mockups.
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Clarifications
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Clarifications
© Help Center
Clarifications
FAQ.
Clear scope. Thoughtful process.
01
What services do you offer?
02
Do you work with startups or established businesses or brands?
03
Do you handle both design and development?
04
What platforms do you build websites on?
05
Do you offer printing and production support?
06
How long does a typical project take?
07
Do you work with clients outside Nigeria?
08
How do we get started?
What services do you offer?
Do you work with startups or established businesses or brands?
Do you handle both design and development?
What platforms do you build websites on?
Do you offer printing and production support?
How long does a typical project take?
Do you work with clients outside Nigeria?
How do we get started?