AKANIMO STUDIO / PRACTICAL GUIDES
Practical guides for commissioning design, developing publications and connecting business systems. Clearer decisions, from the first conversation to the final handover.
Brand identity
What should a useful brand identity package include?
A logo is one part of an identity. A useful package gives your business a clear visual direction and the practical files needed to apply it consistently.
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Publishing guides
Can you publish an educational book with only a scheme of work?
A finished manuscript is not always the starting point. A scheme of work, a clear audience and an agreed review process can provide the foundation for a wider content-to-design publishing project.
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Business systems
AI automation for an existing business: where should you start?
Start with a task that repeatedly takes time or loses information. A useful automation should make that workflow easier to follow, with clear limits and a person responsible when something needs attention.
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Web & business systems
How to connect your brand, website and enquiry workflow
A professional business presence works best when the message, interface and follow-up process support one another. The first improvement is often a clearer connection between them.
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Publishing guides
Book cover design and interior design: what belongs in your publishing brief?
A cover introduces a publication. Its interior has a different job: helping the reader move through the content. A useful publishing brief treats these as related responsibilities with clearly defined scopes.
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Website guides
What to include in a website design brief
A strong website brief explains the business, the audience and the decisions a visitor needs to make. It gives design and development a practical purpose before colours, animation or page count become the main discussion.
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Studio practice
What an independent website concept can demonstrate
An independent website reimagination is a way to show design thinking through a real interface. It can demonstrate an approach to information, interaction and visual presentation without being a commissioned client project.
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