← All guides
STUDIO JOURNAL / PRACTICAL GUIDES
STUDIO JOURNAL / PRACTICAL GUIDES
What to include in a website design brief
What to include in a website design brief
What to include in a website design brief
A strong website brief explains the business, the audience and the decisions a visitor needs to make. It gives design and development a practical purpose before colours, animation or page count become the main discussion.
A strong website brief explains the business, the audience and the decisions a visitor needs to make. It gives design and development a practical purpose before colours, animation or page count become the main discussion.
A strong website brief explains the business, the audience and the decisions a visitor needs to make. It gives design and development a practical purpose before colours, animation or page count become the main discussion.
Akanimo Studio
Akanimo Studio
Describe the visitor's task.
Describe the visitor's task.
Describe the visitor's task.
Start with the people the website should serve. What do they need to understand before contacting you? Which services are they comparing? What information would help them recognise that your business is relevant? A training website may need programme discovery, delivery-format information and an enquiry tied to a selected course. A professional practice may need clear service boundaries, credentials and a careful initial-contact pathway. These are different journeys, even when both websites ultimately receive enquiries. List the most important actions in priority order. This helps distinguish essential features from additions that can wait.
Start with the people the website should serve. What do they need to understand before contacting you? Which services are they comparing? What information would help them recognise that your business is relevant? A training website may need programme discovery, delivery-format information and an enquiry tied to a selected course. A professional practice may need clear service boundaries, credentials and a careful initial-contact pathway. These are different journeys, even when both websites ultimately receive enquiries. List the most important actions in priority order. This helps distinguish essential features from additions that can wait.
Start with the people the website should serve. What do they need to understand before contacting you? Which services are they comparing? What information would help them recognise that your business is relevant? A training website may need programme discovery, delivery-format information and an enquiry tied to a selected course. A professional practice may need clear service boundaries, credentials and a careful initial-contact pathway. These are different journeys, even when both websites ultimately receive enquiries. List the most important actions in priority order. This helps distinguish essential features from additions that can wait.
Bring the real content and evidence.
Bring the real content and evidence.
Bring the real content and evidence.
Supply accurate service descriptions, approved photographs, brand files, contact details and any portfolio material you are entitled to show. Identify content that is incomplete or requires approval. An attractive layout should not depend on invented reviews, unverified claims or images that suggest a relationship the business does not have. For an existing site, share its current address and explain what should be preserved. Useful references can clarify the desired level of restraint, hierarchy or image presentation without becoming a template to copy. State which systems already exist and which need to connect to the website. An enquiry form, a customer-management integration and a demonstration are different deliverables; each needs an explicit scope.
Supply accurate service descriptions, approved photographs, brand files, contact details and any portfolio material you are entitled to show. Identify content that is incomplete or requires approval. An attractive layout should not depend on invented reviews, unverified claims or images that suggest a relationship the business does not have. For an existing site, share its current address and explain what should be preserved. Useful references can clarify the desired level of restraint, hierarchy or image presentation without becoming a template to copy. State which systems already exist and which need to connect to the website. An enquiry form, a customer-management integration and a demonstration are different deliverables; each needs an explicit scope.
Supply accurate service descriptions, approved photographs, brand files, contact details and any portfolio material you are entitled to show. Identify content that is incomplete or requires approval. An attractive layout should not depend on invented reviews, unverified claims or images that suggest a relationship the business does not have. For an existing site, share its current address and explain what should be preserved. Useful references can clarify the desired level of restraint, hierarchy or image presentation without becoming a template to copy. State which systems already exist and which need to connect to the website. An enquiry form, a customer-management integration and a demonstration are different deliverables; each needs an explicit scope.
Define the handoff and the acceptance checks.
Define the handoff and the acceptance checks.
Define the handoff and the acceptance checks.
Agree who will maintain the content, which parts should be editable and what support is included after handoff. Clarify the timetable, decision maker and available budget range so the work can be structured realistically. Before launch, review the site on desktop and phone, exercise the navigation and test the actual enquiry route. A success message alone does not prove an email reached its recipient. Titles, descriptions, image alternatives and indexing settings also deserve a deliberate check. A useful first message does not need technical language. Explain what the business does, who the site is for, the current website if one exists and what you need it to achieve. Akanimo Studio can help turn that into a focused project conversation.
Agree who will maintain the content, which parts should be editable and what support is included after handoff. Clarify the timetable, decision maker and available budget range so the work can be structured realistically. Before launch, review the site on desktop and phone, exercise the navigation and test the actual enquiry route. A success message alone does not prove an email reached its recipient. Titles, descriptions, image alternatives and indexing settings also deserve a deliberate check. A useful first message does not need technical language. Explain what the business does, who the site is for, the current website if one exists and what you need it to achieve. Akanimo Studio can help turn that into a focused project conversation.
Agree who will maintain the content, which parts should be editable and what support is included after handoff. Clarify the timetable, decision maker and available budget range so the work can be structured realistically. Before launch, review the site on desktop and phone, exercise the navigation and test the actual enquiry route. A success message alone does not prove an email reached its recipient. Titles, descriptions, image alternatives and indexing settings also deserve a deliberate check. A useful first message does not need technical language. Explain what the business does, who the site is for, the current website if one exists and what you need it to achieve. Akanimo Studio can help turn that into a focused project conversation.
© Help Center
(AKS® — 01)
Clarifications
© Help Center
Clarifications
© Help Center
Clarifications
FAQ.
Clear scope. Thoughtful process.
01
What services do you offer?
02
Do you work with startups or established businesses or brands?
03
Do you handle both design and development?
04
What platforms do you build websites on?
05
Do you offer printing and production support?
06
How long does a typical project take?
07
Do you work with clients outside Nigeria?
08
How do we get started?
What services do you offer?
Do you work with startups or established businesses or brands?
Do you handle both design and development?
What platforms do you build websites on?
Do you offer printing and production support?
How long does a typical project take?
Do you work with clients outside Nigeria?
How do we get started?